About Fractional Life
Fractional Life is a radical new web portal providing a one-stop site to assist consumers in making sense of the currently expanding fractional ownership marketplace. www.fractionallife.com brings together a plethora of global lifestyle experiences that one can dip in and out of dependent on desires.
What Fractional Life specialises in is bringing all the major players in the industry into one dedicated virtual superstore, so why spend an age trawling the internet to seek out your perfect experience when one site brings it all together.
The website not only covers those companies that specialise in fractional ownership but others that offer lifestyle experiences such as the use of supercars, jets, yachts and other top-end luxury products but without the consumer owning a particular segment. Anything asset-sharing, part-ownership or experience sharing based.
So far, so dull and technical. But think of it as having your cake and eating it- consider owning your 'own' yacht but without having to splash out on the original purchase cost, concern yourself with maintenance and repairs or trouble your accountant with depreciation.
The concept is set for huge growth as people become more intuitive towards their spending and 'luxury lifestyles', focusing on more of the experiential than perhaps provenance and ownership.
It also potentially offers a great investment for the risk averse - ie. if you own a property and the market crashes, you only have a fraction of the exposure than if you owned the residence outright.
Put simply it gives you the freedom to proportion your luxury lifestyle, when you want it most.
As the website tagline suggests, it is 'The Smarter Way To Own'. Enjoy!
The Team
Piers Brown, Founder, is the driving force behind the one-stop concept, an experienced Sales and Marketing director- having worked in retail, the national media and one of the most successful fractional car clubs over his career.
Piers recently qualified as a MBA, completing his thesis on fractional ownership.
He's also a qualified member of the Institute of Direct Marketing and Institute of Sales and Marketing Management.
Aaron Weddell, Editor, is the man behind the online content. A freelance motoring and business journalist Aaron has worked on a number of online and print publications over his career but most recently brought his personal experiences of fractional ownership to bring the Fractional Life website to life.
Susan Kime, Senior Staff writer whose knowledge and experience in both the fractional and the destination club industry is well-known. She is a major voice in the industry in the United States, and has spoken at many conferences, both nationally and internationally.
Mark O'Neill, Head of Features, spends a lot of time pursuing his passion for writing. Mark puts together the FL newsletters and contributes heavily to the site content.
He's also a bit of a techie at heart and makes sure everything on the site runs smoothly (easier said than done!).
George Douglas, Head of Sales, has held senior positions at the Chamber of Commerce and travelled the world as a business consultant specialising in Strategy, Marketing and CRM (groan!).
He has in depth knowledge of the luxury marketplace and a particular interest and fascination in consumer trends.
George has a passion for sport and won his age group in the London marathon a few years back with a 2hr 34mins time - wow. Although, his fitness has recently been called into question due to his passion for wine!
Jennifer Clark is our very own fashionista, specialising in identifying what is hot or not on the catwalk and high street. When she's not hanging out at swanky parties or scouring the fashion periodicals Jen occasionally turns in a feature or two for Fractional Life.
Mankee Cheng, Features Writer and Contributions Consultant, plays a key role in the words you see on the Fractional Life site. Throughout his career he has written and edited many hundreds of automotive, scientific and computer programming articles and general interest books. His work spans traditional paper based products and online journals and brings a wealth of relevant technical experience to the team.
The Idea
Working in the eye of the storm Piers had seen the market blossom over the past few years with more and more companies entering the arena every day. Healthy competition and consumer choice is clearly to be applauded but Piers could see that with that growth a potentially bewildering array of choices faced the consumer and he found himself increasingly frustrated that the options were not gathered in one easy reference site. Thus whilst sitting behind the wheel of a supercar club owned Ferrari F430 Spider heading towards Le Mans the idea of Fractional Life was hatched. The plan being to assist the consumer in making more informed decisions about what is best for them and in doing so grow the Fractionallife.com brand as the number one resource for all things 'fractional'.
