"My view on fractional ownership: a growth business. The upper middle class has hunger for a taste of the most affluent life. They detest low asset utilization - fractional is fun."
Michael J. Silverstein , The Boston Consulting Group
"Fractional ownership is quickly becoming a mainstream way of living and is emerging as one of this decade’s major paradigms in consumer behavior."
The whisky world is, at present, attempting to unpick the industrial revolution. When Aeneas Coffey patented his continuous still in 1831, he made the production of blended whisky on an almost limitless scale possible.
Current whisky blends and brands continue to dominate global sales. However, the creative consumer is turning towards the authenticity and character of malt whisky and is demanding something more individual.
By getting closer to the producer and the source and making it a lot more personal, wannabe whisky buffs are hankering for more of a lifestyle experience by joining distilleries for members only.
The core appeal of membership is involvement-invariably, the distilleries have 'distilling days' and whisky schools. Trust is also required, as some blends will only exist in the imagination until they have been produced. The lure, of course, is that, eventually, you may be able to pour a glass of malt for your friends and say, "I helped make this!"
Although in its early stages, it appears to be only a matter of time before somebody starts a champagne club based around the same model and, when they do, you'll hear about it first at Fractional Life.
Bom Sucesso
Bom Sucesso Design Resort turns property into an art form.
23 of the world's most renowned architects, including Stirling prize winner David Chipperfield, have designed a superb range of contemporary homes on the Silver Coast north of Lisbon, Portugal.
Buy a sixth share of an original Alvaro Siza Viera three-bed villa for £120,000 or a sixth of the circular house by Graca Dias and Egas Viera for just £105,000.
All fractional villas come fully furnished and all owners will have full use of amenities on the five-star resort including a championship 18 hole golf course.
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The Ritz-Carlton Golf Club & Spa®, Jupiter in Jupiter, Florida
Immerse yourself in the tropical surroundings of The Ritz-Carlton Golf Club & Spa®, Jupiter in Jupiter, Florida. Just minutes north of Palm Beach, exquisite Fractional Ownership opportunities begin at USD$ 234,000 for a Mediterranean-inspired, fully furnished Club Home within this tranquil, 285-acre year-round golf club community. Membership includes exclusive Ritz-Carlton amenities:
* Jack Nicklaus Signature Golf Course
* European-style Spa and Fitness Center
* Resort Style Swimming Pool with Cascading Waterfalls
* Ritz Kids® program
* 68,000 square-foot Clubhouse
* Dedicated personal Concierge
* Member on-site storage
* Pre-arrival provisioning
* Reciprocal privileges at other Ritz-Carlton Club® destinations
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