"Even when middle-class millionaires invest in traditional luxuries like second homes, jets, or yachts, they prefer fractional ownership. They're looking for ownership to be converted into a relationship rather than an asset they have to take care of. Their primary luxuries are time and attention."

Lewis Schiff , Advanced Planning Group

"Fractional ownership is quickly becoming a mainstream way of living and is emerging as one of this decade’s major paradigms in consumer behavior."

Daniel Nissanoff, author Futureshop.

Fractional Ownership News

Fractional across the globe

With India boasting over 100,000 millionaires a number increasing by 20% each year, it doesn’t come as surprise that fractional aircraft providers such as NetJets and BJETS have their eyes on a share of the Indian airspace. But it’s not the international major players- home-grown companies such as the Bird Group and Club One Air are too trying to tap this fresh market.

NetJets, which in 1986 revitalised the general aviation market with its concept of fractional ownership -is offering their existing European and North American programmes to Indian customers through a local representative, Shreyans- a company already known for luxury products through its Indian retail and distibtuion ties with the likes of Porsche, Fendi and Audi.

Club One Air recently placed orders for 11 Eclipse 500 jets investing around $25 million.  Singapore-based BJETS will also be offering fractional ownership of aircraft besides a prepaid block charter for 25 hours.

BJETs, a company in which The Tata Group recently invested an undisclosed sum, has already placed orders for 40 aircraft (20 Cessna Citation CJ2 and 20 Hawker 850XP and 950XP) at a cost of approximately $600 million.

Another global player, Zurich-based ExecuJet Aviation headquartered (distributor of Aerion and Bomabardier business jets in 33 countries) is planning to open an office in India in the next few months and introduce a business aircraft acquisition scheme called ‘Simpli Fly’.

Under the model, ExecuJet will acquire aircraft for the interested business house, maintain it at a fixed monthly fee and if the business house wishes it will charter it out to third party, when not in use, to offset the monthly charge.

Home-grown company Bird Group plans to offer a similar service alongside an ‘on-demand’ variant.

It seems like 2008 will be the year for fractional aviation to truly take off in India.

Bom Sucesso
Bom Sucesso Design Resort turns property into an art form. 23 of the world's most renowned architects, including Stirling prize winner David Chipperfield, have designed a superb range of contemporary homes on the Silver Coast north of Lisbon, Portugal. Buy a sixth share of an original Alvaro Siza Viera three-bed villa for £120,000 or a sixth of the circular house by Graca Dias and Egas Viera for just £105,000. All fractional villas come fully furnished and all owners will have full use of amenities on the five-star resort including a championship 18 hole golf course.
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The St. Regis Residence Club®, New York
The St. Regis Residence Club®, New York New York is one of the world's greatest cities, but fractional ownership opportunities can be far and few between. That's why connoisseurs of couture living who desire the finest expressions of luxury will delight in the limited number of fractional Residences that are available for occupancy at The St. Regis Residence Club®, New York. A limited collection of studio, one-bedroom and two-bedroom Residences designed by Sills Huniford is now available.
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