Fractional Ownership News

Fractional Life attracts record web traffic in March

Surge in fractional ownership interest as portal attracts record traffic

Fractional ownership portal Fractional Life has seen a surge in visitors to its market-leading site as consumer interest in all things fractional continues to grow.

The site attracted a record 1,668,236 visitors in March 2010, an average of 53,814 a day, demonstrating FractionalLife.com’s continued leadership in connecting fractional ownership buyers and sellers and the strength of the company’s brand as fractionally aware shoppers return to the marketplace for property, car clubs, yachts, private jets and even handbags.

Since its foundation, Fractional Life has been the web's leading advocate for this financially savvy way for consumers to enjoy a taste of the luxury lifestyle at a fraction of the cost. Founder Piers Brown has been a regular ambassador for the concept, forging close links with international media outlets and being quoted regularly in the press. This month Piers was quoted in an article about fractional ownership in UK newspaper The Daily Mail, which has a readership of more than five million each week.

“Fractionallife.com has built a world-leading fractional ownership resource for the consumer” said Piers. “Even during the global recession and through the challenges our markets face, we have continued to grow visitor traffic as more and more discerning consumers go online to do their research and compare fractional operators within the market with us. With the global economy picking up, and the decline in other traditional forms of media we expect to continue growing our influence as users spend more time online considering their options.”

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