Fractional Ownership News

Interval reveals member profiles and adds two resorts

Vacation exchange provider Interval International has released some interestsing data about its membership base, developed from a sample of U.S. resident vacation owners maintaining an active membership with Interval International. The online study was undertaken to provide insights for use in the development of services and benefits to be offered to Interval's membership.

Key findings included:
• Average household income of members was above $125,000.
• Approximately 88% of Interval's U.S. members report satisfaction with their timeshare ownership.
• Fully 33 percent of Interval's U.S. members state that they are interested in purchasing additional vacation time.
• Interval's U.S. members spend approximately 23 nights per year away from home, traveling for leisure.
• Florida, California, Hawaii, and New York represent the most frequently cited destinations Interval's U.S. members would like to visit in the next two years. Internationally, they cite the Caribbean as their most preferred locale.

"The observations and insights drawn from this research reinforce the value our members place on vacationing," said David C. Gilbert, executive vice president of resort sales and marketing for Interval International. "This study also represents the latest in Interval's continuing commitment to bring timely and relevant consumer-centric research to the market. Along with our renowned Future Timeshare Buyers series and Affluent Shared Ownership Buyer Profile, these publications serve as a barometer relative to leisure preferences and intentions and assist resort developers in better understanding the psyche of today's vacation consumer."

Meanwhile the company has added two resorts to its network. Pacifico Diamante in Acapulco, Mexico – which will feature 200 three- and four-bedroom fractional units being built in five phases, and Emirates Vacation Club, a private residence club in Dubai. The Emirates Vacation Club's first phase consists of 32 luxury units located within the 48-story Emirates Grand Hotel.

www.intervalworld.com

16/03/10

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