Press
If you are a member of the Press and would like to feature Fractional Life in an article contact piers@fractionallife.com or call him on +44 (0)7918 185840
Fractional Life in the Press:
June 2008: City Am Newspaper
June 2008: Fables Magazine: Raffles Hotels - A piece of the action
May 2008: Vicinitee
May 2008: Perspective Magazine 'Fractional Life Expo 2008, City of London'
April 14th 2008: Metro newspaper 'A new lease on your life'
April 14th 2008: Fractional Life founder Piers Brown starred live on Chris Evan's primetime Radio 2 show on Monday.
April 13th 2008: The Times 'How you can rent a luxury lifestyle'
March 30th 2008: - a supplement distributed to 1.7 million readers of the Sunday Telegraph newspaper, and written exclusively by Fractional Life
March 2nd 2008: Independent Newspaper - How to live like a millionaire
January 26th 2008: Thrifty Living: How to get your fair share of life's costly pleasures
t's all about sharing. That's what I said to one of the junior Millards as I whizzed him up the road to Cubs in my immaculate silver Streetcar Golf, which I'd hired from the mean streets of Islington for about the cost of a pizza. Two hours later, we returned "our" Golf to its bespoke parking spot, for the next user to whizz around N1 in. What a fantastic system.
December 22nd 2007: Financial Times, Enjoy high life at a fraction of the cost
Christmas bonuses will be modest this year as banks and companies across the City offer reduced rewards in the wake of the credit crunch.
December 19th 2007: The Shape of things to come 2008...
3rd December 2007: New Association For Fractional Ownership Vendors
Thursday 15th November 2007: Why buy one mansion or supercar when you can have 12?
Read the Full Article page 1 Read the Full Article page 2
8th November 2007: Fractional Supercars Torque Magazine, Winter
November 2007: OPP magazine
October 11th 2007: S Magazine Sunday Express
October 7th 2007: Money No Object
October 6th 2007: Hot in the UK: Fractional Life
October 2nd 2007: A Fraction of the Action
October 2007: OPP magazine
October 2007: OPP magazine
September 16th 2007: Share and Share Alike
August 30th 2007: Buy a little bit of paradise
August 14th 2007: Give This Pooch a Home (Whenever You Have Time)
FlexPetz Lets Busy Consumers Rent Four-Legged Companions for $40 a Day
August 5th 2007: Live it up at a fraction of the cost
You can enjoy the trappings of the super rich, such as fine art or yachts, by making a 'fractional investment'
July 23rd 2007: Fractional Life - A crack at the big time.
Some cynical people will relate to this exciting new web based service of fractional ownership and asset-sharing, as for the ones that can't really afford status symbols like private planes, yachts, choppers and other luxury. But if one rethinks the concept, it really makes sense.
June 13th 2007: SatisFRACTION Guaranteed
This summer, will you be taking the jet to Ibiza, the yacht to St. Trop or the heli to Glastonbury? Before you dismiss such a question as absurd/obnoxious, consider that with fractional ownership (the latest craze in Luxuryville), you can do all three for considerably less than the usual cost.
May 23rd 2007: A Slice of the Good Life
Why pay the full cost for the lifestyle you covet when you can have a share for the fraction of the price, asks Piers Brown of Fractionallife.com
May 3rd 2007: Live, Don't Own
There's a new saying that goes, "He who dies with the most toys still dies."
In tune with a new lifestyle trend, today's elite forego million-dollar entertainment systems or down payments on the Rolls Royce because they know that today, all that matters is that you're living the life, not necessarily owning it.
February 26th 2007: Fractional Life: A Life Less Ordinary
A new website, www.fractionallife.com, aims to help the growing number of consumers who are joining the ‘fractional ownership’ market. This is the concept of dividing an expensive asset into percentage shares and selling those shares to individual owners.
February 15th 2007: Trendwatching
Trendwatching.com believes some consumers attracted to what Fractional Life has to offer are known as TRYSUMERS: "Freed from the shackles of convention and scarcity, immune to most advertising, and enjoying full access to information, reviews, and navigation, experienced consumers are trying out new appliances, new services, new flavors, new authors, new destinations, new artists, new outfits, new relationships, new *anything* with post mass-market gusto."
http://www.trendwatching.com/briefing/
January 30th 2007: One-stop shop for Transumers
Transumers are consumers driven by experiences instead of possessions. For those seeking to free themselves from the hassles of permanent ownership, fractional ownership is a logical choice. We've covered various examples of this trend on Springwise, from handbag subscriptions to supercar sharing.
January 17th 2007: Fractional Ownership Portal: Fractional ownership is the concept of dividing an expensive asset into percentage shares and selling those shares to individual owners.
January 3rd 2007: Proper Fractions: Your Own Fraction of the Good Life
18th December 2006: Fractional Life: Fancy A Slice Of Bling?
Once considered a leading model of wealth distribution, the timeshare industry in recent years has been beset by a bewildering array of choices designed to complicate, rather than innovate. This, however, may all might change with FractionalLife.com --a new web portal for all things fractional.
